How do desktop/ mobile applications provide customised suggestions to a user?

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Various desktop/ mobile applications (say Instagram, Netflix, Youtube, etc) give recommended content to a user.

How are they able to do that? I wanted to learn what’s the technical aspect that goes behind it.

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5 Answers

Anonymous 0 Comments

Math/algorithms

They look at what content you watch/subscribe/like and then they see what other content do people watch that also watched those contents, and see the engagement level (did they watch all the way, did they comment, etc.). As well as looking at other things.

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