How do different brands get away with copying the exact same product from a competitor then simply renaming it?
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Large brands do not copy it exactly, they make some small changes, and if the makers of original product sue them, then they hire lawyers to fight back and argue that the product is different. Even if original product wins, it can take years, so many times they do not bother suing.
Fake-brands indeed make an exact copy of the product, but make it hard to find or sue them, e.g. by being based in a foreign country with weak laws, and changing their name often.
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