I used to work at a Marriott hotel that also had the dispensers around the lobby and in the hallways.
It was explained to me that all Marriott hotels smelled the same. So it gave a feeling of familiarity for returning guests no matter where in the world they enter a Marriott.
I understand the concept as frankincense immediately takes me back to places I have visited in East Africa and the middle east.
Smells have a powerful effect on memory, but they need to be discrete and not overpowering.
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