Most of the free games are actually games that go on large sales regularly….also microtransactions exist for f2p models.
By offering those free options they make you open the store. It is no accident you have to scroll past the new shop arrivals on epic or steam for their free games. It is no accident you can press newsletter on epic which looks suspiciously like agreeing to the terms of service.
Steam does a similar thing by kinda making you dig for these free games…they won’t loudly announce them generally….so for a game like warframe which is free anyway.. it is going to generate traffic to steam by that method…fortnite for instance on epic apart from microtransactions tends to never be on the front of the store. It is always around other paid game offers.
They are ultimately a measure to drive people to view their store more.
**Free to play games meanwhile tend to have dlcs and microtransaction models.**
Other truly free small games like helltaker for instance.. well many of these started out as fun projects getting greenlit..it is enough to drive a donation page and interest for more, maybe sell the soundtrack…so through one avenue or another the people behind it will make money..for instance steam trading cards are also a way into revenue for a dev…and achievements and such, playtime tracking. All of that is activity for the store making it more active and credible… a thing steam wants and needs.
Your goal as a dev is either getting your time or your money…steam is interested i those player statistics and traffic into stuff…so by offering free stuff even f2p dev gamejam projects they can drive attention into the store.
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