Is it just a closed loop of game companies paying eachother or are they getting money from somewhere else?
In: Economics
For mobile games:
Game companies spend most of their money on advertising and wages.
They get most of their money from in app purchases and from investors.
New mobile games spend a ton of money on advertising and get all their money from investment (can’t get IAP before releasing). So if there are 10 new mobile games all running ads for each other, you are seeing investment money being used to buy ads for games in other games.
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