Is it just a closed loop of game companies paying eachother or are they getting money from somewhere else?
In: Economics
Oh I have some background here. Finally an area I can share some expertise on.
Generally speaking, every digital company is connected at this point in the advertising world.
When you go to your local grocery store and buy some coke and use your “shoppers club” card, that is then sold to one of the thousands of companies interconnected to what is known as DMPs. These DMPs then hold a lot of this data to be resold in some sort of targeting tool.
The idea of “click through” for paid ads is old, and largely not used due to inaccuracy. They use impression methods for payouts on ads. Looking at one of these partnering networks to see if the ad was effective, then getting paid out on said ads. Effective as in you purchased the good they sold. Using one of the thousands of available IDs they use to tie you, to the marketing campaign.
The digital advertising world is a vast network of companies buying and selling data in the same method. One example of these networks is the
https://digitaladvertisingalliance.org/participating
So as indicated earlier on ads, thats how some of the revenue is being generated.
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