Is it just a closed loop of game companies paying eachother or are they getting money from somewhere else?
In: Economics
They get money in various ways. Running ads of other games earns them ad revenue paid by the other game companies. The more popular a game gets the more likely people are to subscribe to them, get membership or premium features, which gets em even more income. And then there’s other in-app purchases like currency to buy in-game items, to speed up in-game progress, unlock access to new areas or items or quests or characters, etc.
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