Advertising, the same way regular shows make money.
Infact, game shows are basically the *cheapest* type of TV show you can make. By like…a wide margin.
It’s just also the only type show in which part of the finances is talked about. But for say…jeopardy the host Alex Trebek would made about $78,000 *per episode.* On an even moderately successful sitcom or TV show every single main actor can expect to make *at least* that much per episode. On the really really popular shows actors can make over $1 million an episode. Not to mention you need a small army of writers, editors, and a whole slew of other crew. (some of which are needed for a game show, but it’s still way less)
Getting away MAYBE 100k an episode to a winner is basically peanuts.
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