Edit: Candy Crush
In: 3
Whales and Small transactions, if you’ve got a player population of let’s say 10 million then a portion of them might buy a micro transaction such as extra lives which might cost let’s say, $1, well even if only 1% of players buy a micro transaction that’s still $100,000, but on average a player is going to take that offer a few times so multiply that by 5 – 10. Then there’s whales, people with more money than sense, who’ll spend tons of money because they can which can easily be $10,000 per whale. Mobile games are designed to draw in as many people as possible just long enough to buy a few MTX and their design basically guarantees a reasonable amount of transactions, so it scales quickly and gets through a lot of people, doubly so if the game gets popular like candy crush, clash of clans, cut the rope.
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