Edit: Candy Crush
In: 3
they have advertisements, usually advertisers pay the dev or publisher to put ads in the app/game and then they pay the dev/publisher a certain amount of money for a certain amount of views. For example $1 per 1000 views, may not seem like much, but Candy Crush has 36 million downloads in android alone, if each downloader watch a single ad once, it’s already $36,000. The price can be more or less according to agreement.
so they put ad maybe once every two-three levels.
another way is the in-app purchase, where they sell “power ups” or “bonus” to make it easier to clear a level, then the devs will make on some kind of an impossible level or two, that’s nigh impossible to solve unless you buy a power up.
these are the two main methods for free games to make money.
Latest Answers