Edit: Candy Crush
In: 3
Candy Crush* is built to be addictive. And you can only lose so many times in a row before you have reached your limit for the day and can’t play anymore unless you pay $0.99. SO a lot of people do that, because its cheap. And their payment is already linked their phone so they don’t have to think about it. And its addictive.
There may also be higher tiers that cost more that allow for more unlimited play.
$0.99 does not sound like a lot, but with millions of people playing, it adds up. In 2012, they made $604 million. Its gone down considerably, to a measly $10 million a year.
When you hear the term “micro-transactions,” this is what people are talking about.
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