What kind of color? Like paint? By mixing pigments. Say you have a red and white pigment – if you mix them, you’ll get something pinkish. Or are you talking about the name of colors? Mostly by convention – people tend to refer to something in the nature of similar color, the origin of the pigment, some historical reference or person and then it, just like any new word, becomes (or not) popular. Names like fuchsia was after a botanist, Leonard Fuchs, after a flower he identified.
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