an IP address is your digital “address”. someone with “just” your IP address can’t really identify you, personally, but they can get a general idea of your location. The only who they can identify you personally is if your ISP gave them that information or if some website has your IP and your information (such as facebook profile, instagram profile, etc, whatever) then they know who you are. now if those companies know who you are and has your IP address, they can sell that information to data mining companies, and data mining companies can get your entire “online profile” including what websites you like to visit, etc, and some random information about you (by other companies selling their data, like what IP’s visited them, when, and what they looked at). since the data mining comapny now has your identifable information, and your browsing history, they can then sell that information to adveritsing companies to create targetted ads or create a psychological profile on you for manuplication.
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