Obviously referencing rockstar and GTA
In: 1
It.. does not.
There’s the obvious belief that the surprise has now been ruined, but the leaks have been minimal and not that surprising either. Rockstar would have shown the same stuff when they released their initial trailer. Heck, GTA V’s trailer had shown way more content from the game than what we have seen so far.
Companies simply don’t like not being in control of their own marketing. This takes the ball away from Rockstar in deciding how to announce their game and build hype. That and games undergo many changes during their development cycle, with features being altered or dropped completely depending on how playtesting goes. Showing the product too early will set the public’s expectations. And you don’t really want that.
Think of it as an artist revealing a half-finished portrait. It may or may not change what the final painting will look like, which may change its release window. But it’s unlikely to grind the whole project down to a halt.
Edit: There’s also the aspect of video game developers enjoying seeing their 5+ years of hard work revealed at a company event in front of millions of viewers and press. A pixelated video full of debug tags shared on Twitter without much context is.. hardly how you want to present your best work to the world.
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