You travel with hand luggage only, but most people don’t.
The vast majority of people will pay extra for an extra cabin bag, or even a case for the hold.
Same with seat allocation. We can pay to sit next to each other. It’s only £12! Actually, it’s £12 each, and it’s both ways, so it’s £48 in total.
If you add it all up, the flights probably cost near the same as a non-budget airline.
Plus they have a bazillion flights a day, that are usually close to full, because of the perceived low prices, and simply because other airlines don’t fly those routes.
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