Their base product is very small. They charge you for everything. Don’t print your ticket? $. Want to have a snack? $. Then they use the thinnest seats in the planes which allows them to cram in many more people.
So high volume, low revenue per person, but volume makes up for it.
I was gonna make a car comparison, but that doesn’t hold up. A Honda Civic has more default options than my twice as expensive BMW.
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