They’re basically selling flights a la carte – the seat on the flight is cheap to attract people in, but then they sell a lot of add-ons that typically would be included with a ticket on more traditional airlines. For example, depending on the airline, you may be charged extra to pick a specific seat, have a carryon luggage, buy a drink on the flight, have a paper ticket, etc.
A lot of times, those add-ons end up making the ticket cost as much (or sometimes more) than a traditional airline ticket.
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