Movie studios get a percentage of ticket sales. How do they know that cinemas, especially small independent ones, are reporting their ticket sales correctly? Couldn’t a cinema just claim that a screening had 20 paying viewers when in reality they sold 300 and keep the entire extra revenue for themselves? Or do cinemas have to pay per screening regardless of how many people are in the cinema?
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So the answer for a lot of situations like this are 3rd party companies. I had been a part of one that inventories pharmacies. As it is a similar situation in which the pharmacy could claim to less or more of a certain drug. Since my company counted them it makes it so they can’t lie about it. I also think this is done to ensure no one is stealing.
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