Movie studios get a percentage of ticket sales. How do they know that cinemas, especially small independent ones, are reporting their ticket sales correctly? Couldn’t a cinema just claim that a screening had 20 paying viewers when in reality they sold 300 and keep the entire extra revenue for themselves? Or do cinemas have to pay per screening regardless of how many people are in the cinema?
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A company named rentrak, controls theater ticket tracking. As a third party, they are responsible for reporting actual attendance. Beyond their digital fingers in the till, they send out field investigators when a theaters attendance figures for a film do not align with their historical metrics.
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