I know they can license *existing* IPs, but for *new* IPs, do they have a team of writers who just come up with new stuff, or do they go out looking for people with ideas? Or do people with new ideas shop their ideas around movie, TV, or game studios and hope someone is interested?
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It’s rare for a studio to hire someone and say “Come up with a new idea for us.” Big media companies are metaphorically swarmed with writers/creatives (or their agents) pitching new ideas to them. If all they want is a steady stream of new ideas of varying quality, they have that without having to pay anyone anything. There’s also the grey area of IP that started as a novel or comic book. This will be a little more expensive, but not much unless the original book was a smash hit. You’d be surprised how many seemingly-original media properties actually started as a book.
Really the only time someone is getting paid to come up with a new IP is if it was part of a larger contract. Marquee showrunners/directors sometimes get brought on to do multiple projects for the same studio without any specifics about what the later projects will be. This is mostly an incentive to get them to join that studio. The big name makes your blockbuster project now, but then they get some “fun money” to make whatever they want. As Martin Scorsese once said: “One for them; one for me.”
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