Not an expert here but I’ll share what I know since noone else has answered. A lot of these companies have their own credit cards that offer different benefits, like cash back, so that’s one way they might appeal to common people more than others. As for things like debit cards and such where they aren’t offering interest rates or cash back, I think it’s more about appealing to companies than people. Getting banks to sign on to use them or stores to only accept their cards.
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