Let’s say you wanna advertise on YouTube. They charge you 10 cents every time someone views your ad.
Got a million views on a video? Cool, that’s ($0.10 per view) x (1,000,000 people) = $100,000 in revenue for YouTube.
More views = more ads shown = more money made.
To create an incentive for uploaders to keep uploading, YouTube gives them a cut of the ad revenue. If you’re bringing YouTube views, you’re bringing them money.
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