It wasn’t discovered in one year, it was discovered a while back but if the company just makes a huge leap to the limits of current technology then they won’t have anything new to add for another 4-5 years. So what they do instead is they trickle feed the tech in smaller increments so that people feel compelled every year to buy a new phone. You cannot imagine the kind of money they’re making off of that but also the amount of waste being produced.
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