It’s called “product planning”. Tech companies plan and design for incremental upgrades so that they can keep coming out with new products, and keep selling to their existing customer base.
When Apple is releasing a new iPhone, there are always features that they held back. Why? So that they can use some of those feature in next year’s iPhone.
It also helps to maintain price consistency; Apple’s iPhone prices are largely the same from year to year. Compare to the game console market, where they try to pack every feature in, knowing it’ll be seven years before they release the next upgrade. So the price of consoles is generally very high at launch, and gradually floats down over time as the technologies become cheaper.
Latest Answers