Any time I get an advert on a game app its for another game app, and all podcast ad breaks seem to be for other podcasts. Isn’t the money just moving in a circle? Feels like the ‘self sustaining economy’ in IASIP?
In: 3
Advertising.
Thats it. Advertising. They sell ads. All those ads you hear, doesn’t matter if its for toilet paper, another app, another podcast, to elect George Santos, or razors. They are paid ads.
If you’re wondering why do you get an ad for a game when playing a game? Or a podcast while playing a podcast. Its the same reason you have previews before a movie and commercials for TV shows on TV. You know who a likely person to play a mobile game is? Someone who is playing a mobile game. Do you know who is likely to listen to podcasts? Someone who is listening to a podcast.
Also Patreon. Podcasts will build an audience and then put additional content behind a paywall.
Depending on what and how it’s being advertised, it’s straight curiosity. Like someone else said, it’s pretty much direct association to whatever it is you’re watching.
So if you’re already interested in that one thing, another thing comes along that might be similar, you’re more inclined to check it out.
As for making money, it is a cycle, but it also depends on what it is that is being sold to you. Apps? Well some of those apps have HEAVY in app transactions, so even if you don’t buy into it, someone else is just as likely to buy into it.
Usually it’s also about reach. The more places they’re advertising the more people get curious, the more curious the more they actually visit. You get the idea, and even if you say out of 50k people who do visit only a small percentage buy anything that’s being sold. Say the podcast has apparel or the apps have in-app purchases. Depending on the minimum or max $ you have available. There WILL be that % buying.
Say it’s 5% buying something that’s 10$. That’s $25k. Sure it might not seem like a lot, but if almost all of that goes back into advertisement then they have a likely hood of reaching more people. There’s a bit more to it than just that, but that’s how it’s basically done at just a glance.
Some podcasts don’t make money, but are just a hobby. Some are done to promote creators’ other endeavors (which may include podcasts that do make money). Some have paid ads from external advertisers.
Some ask for donations and sell swag to listeners. Some have ads. Some are free to download, but you can pay extra for premium content.
Most podcasts aren’t the podcasters sole source of income. They do make money, but not that much.
Ads or patreon are the way. Maybe the podcasts you listen to only advertise other podcasts but that’s not the case in general. Lots of podcasts have various sponsors. Many a podcast has tried to sell me on Beer52 or Hello Fresh
This question is a bit old, but most bigger podcasts use “dynamic ad insertion” meaning the ads are not in the actual original podcast but they are inserted for you specifically when you download the podcast based on your location (and possibly other metrics). This is a blessing for non-American people, because pretty much all the podcast advertising is targeted only for Americans.
So if you are not in the US, the ads for other podcasts are often the only ones you’ll get.
As an example, I listen to Conan O’Brien Needs a Friend podcast. There used to be ads for all kinds of mattresses and socks and photos printed on glass. A year or two ago they switched to dynamic ad insertion and I haven’t heard a single ad since.
This question is a bit old, but most bigger podcasts use “dynamic ad insertion” meaning the ads are not in the actual original podcast but they are inserted for you specifically when you download the podcast based on your location (and possibly other metrics). This is a blessing for non-American people, because pretty much all the podcast advertising is targeted only for Americans.
So if you are not in the US, the ads for other podcasts are often the only ones you’ll get.
As an example, I listen to Conan O’Brien Needs a Friend podcast. There used to be ads for all kinds of mattresses and socks and photos printed on glass. A year or two ago they switched to dynamic ad insertion and I haven’t heard a single ad since.
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