Any time I get an advert on a game app its for another game app, and all podcast ad breaks seem to be for other podcasts. Isn’t the money just moving in a circle? Feels like the ‘self sustaining economy’ in IASIP?
In: 3
This question is a bit old, but most bigger podcasts use “dynamic ad insertion” meaning the ads are not in the actual original podcast but they are inserted for you specifically when you download the podcast based on your location (and possibly other metrics). This is a blessing for non-American people, because pretty much all the podcast advertising is targeted only for Americans.
So if you are not in the US, the ads for other podcasts are often the only ones you’ll get.
As an example, I listen to Conan O’Brien Needs a Friend podcast. There used to be ads for all kinds of mattresses and socks and photos printed on glass. A year or two ago they switched to dynamic ad insertion and I haven’t heard a single ad since.
Latest Answers