Yes, ads; but I feel like the question still stands: YouTube has ads, but it doesn’t cost very much to produce most YouTube content; a ton of it is just a person talking into a mic ordered from Amazon. Porn actually requires real shooting logistics: booking a set, cameras, lighting, hair and makeup, actually paying the (ahem) actors. It seems like there are a ton of real world costs embedded in a given minute of content versus YouTube content. So yes, ads; but does anyone else feel like that doesn’t really answer the question? Yeah it’s a freemium model, the whales subsidize the free loaders. But it’s not like there are 100 free television watchers for each paid Netflix subscription. The more I think about it, the less the basic economics of this industry make sense.
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