In NYC, there are plenty of produce vendors on the street that sell aesthetic, fresh fruit for less than cost conscious mega-chains, like Wal Mart, Trader Joes, and Wegmans. The big chains have negotiating power, wholesale discounts, and economies of scale to help them profit on tiny margins. So, how is it that my small, local, fruit stand can outcompete pricewise with national chains and still stay afloat?
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I am seeing a lot of comments on overheads. I am not really sure that could be the case though. Because no matter how many exorbitant pricks they pay, averaged over volumes and the category’s they cater to, it should amount to something that’s less than what the street vendor needs to pay himself so that his family gets by.
That distribution chain think might def be legit though.
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