How do projects like movies and video games set deadlines so far ahead? Surely towards the end they’re either crunching to get it ready in time, or sitting on a product that has been ready for a while?
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Studios have a decent idea of roughly how long a project of this scope takes, so they can set a tentative “release window” very early.
That may move in or out depending on how development goes and what the market looks like.
You don’t typically see a studio set a hard release date very far out – generally they initially start with just “2025” and then in 2024 they’ll announce “Summer 2025,” and then finally announce “August 11th” sometime in the spring.
Sometimes unforeseen late difficulties or too-aggressive release dates will lead to crunch.
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