I get that some are allocated to the team and sponsors but then I don’t understand how the other 90% are all on stubhub, etc
In: Economics
They don’t; teams playing and the other owners in the league get the bulk to give to their sponsors and media partners. It’s upwards of 70%, half of which goes to the teams playing (to their sponsors, media, and season ticket holder lottery), then each team in the league gets a handout, in addition to NFL sponsors and media partnerships on a national level. It’s a corporate game.
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