Depends on the league.
American football NFL: most revenue comes from selling broadcast/streaming rights l, and merchandise sales. Secondary source is game day revenue: ticket sales, concessions, parking.
Ice hockey NHL: depends on the franchise, but most teams do slightly better than break even during the regular season, mostly from game day revenue. TV rights really aren’t lucrative for NHL. Teams who make the post season do very well, as the players salaries don’t increase and game day revenue skyrockets.
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