The team as an entity brings in a lot of money from merchandise, concessions, sponsorship, and ticket sales at the venue not to mention licensing for things like video games and the TV rights which is a huge amount of income.
This money is split between parties the team, the League, and the venue using a pre-arranged deal.
Generally speaking the more popular and successful the team the more money you make. If you can’t fill half your stadium for any given game you don’t get those ticket sales, concessions, and advertisers are not going to be willing to pay as much to have their name in your stadium. Where-as if your one of the very popular teams you’ll fill your stadium regularly and advertisers will bend over backwards to give you money.
How much money a team gets from the league depends on the sport.
The NFL splits league money (TV contracts and advertising) evenly between the teams, this has the advantage that each team gets an equal amount of base-pay for players etc.
Where-as in Formula 1 this is defined by the Concorde Agreement and the teams are paid based on performance. Only the top 10 teams earn income from the governing body of the sport, and teams that do well and win are paid more than the bottom teams. This results in a haves and have-nots situation where the lower teams can never get enough money from the sport to improve, which is why corporate sponsorship (particular from a big auto manufacturer) is such a big deal in F1 because the arrival of a Honda or Audi and their investment can turn a small team into a winner. Ferrari also famously gets bonus pay just for showing up…
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