Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.
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Oftentimes it’s because national chains (Walmart, Kroger, IGA, etc) enter into agreements with, for example, Post or Kellogg’s to produce a “Great value” box of cornflakes. Kellogg’s makes the product, puts it in a generic box, and is guaranteed a sale of say 50k units – they spend nothing to advertise this product, so it’s 100% profit for them in that aspect. The retailer signs a NDA saying they won’t tell anyone that their brand is actually the exact same product as “Kellogg’s cornflakes” just in a plain box without any money spent on the backend to market it.
This isn’t always true, some products are made by specialty companies who *only* make generic products – soda is a prime example, and pet food used to be (though that mfg has since been acquired by Mars Inc).
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