How do store brands get so close to name brand?

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Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.

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Anonymous 0 Comments

Frequently they’re manufactured by the same company.

I can speak from first hand experience that at some consumer chemical packaging factories they’ll just stop the line, swap the kind of bottles they’re filling, and then start back up.

So you get store brand being identical or nearly identical to name brand because they’re both *made* by the name brand.

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