Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.
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The same factory can produce for several brands (including name brands and store brands), so in this case it’s very easy to copy a recipe. The store brand might use slightly different ingredients (for example in the factory where I work, we have different variations of the same recipe, and the only thing that changes is the origin of the ingredients. So a more expensive brand will ask for local ingredients, while a cheaper brand will be okay with ingredients coming from another country)
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