Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.
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Cereal Manufacturers would make store versions of their rivals products. So Weetabix will make stores own brand Cornflakes and Kellogs will make store brand weetabix.
Jordans cereal bars are put into many different packaging. The exact same product in M&S, Aldi, Sainsbury’s packaging.
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