Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.
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The manufacturer sells a brand-name product at brand-name prices, and pays extra to advertise the brand name. Customers are swayed by the advertising and pay extra for a product they can count on. Manufacturer and vendor both get a cut of the higher profit.
The same manufacturer sells the same stuff as a store-brand product at store-brand prices, with no advertising costs. Customers looking for a deal buy this, and accept that it might not be consistent, since the store brand could switch manufacturers or recipes. Manufacturer saves on advertising, vendor earns a good profit.
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