Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.
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As someone who used to work in food manufacturing I can tell you that a lot of store brand and name brand products are made by a third party probably back to back with little to no difference between them. We had 1 type that we packaged in 10 different bags with no difference between the finished product beyond the bag. We’d make them back to back to back. Now each company provided us with the specs for their product when they signed on with us 90% of the time it lined up with something we already were making
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