Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.
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Sometimes they are literally the name brands, but sold under a private label. That is actually a huge part of Trader Joe’s business model. Their goods are Private label, and it’s an industry secret who their suppliers are, protected by NDAs. For example, Trader Joe’s Mac & Cheese is made by Annie’s, I do believe. But, they sell it was almost half the price.
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