Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.
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There isn’t a “plain label or store brand factory”.
I used to work for a chip company. Not only did they make “their brand” they also made EVERY OTHER plain label or store brand too.
They used “cheaper potatoes” don’t know how that worked. Cheaper flavourings and cheaper packaging. The potatoes went through the exact same machines and processes as the “premium” brand.
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