How do store brands get so close to name brand?

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Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.

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Anonymous 0 Comments

My dad worked in the industry, they are all the same for the most part. Labels are different. Same company produced several store brands and a couple of name brands with no difference. (He did not tell me what they were)

Also consider this. (It may have changed at this point) The beer Natural Light was a test beer for Bud Light attempting to refine the flavor but had leftover so started selling it. It’s all market research for the most part.

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