How do store brands get so close to name brand?

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Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.

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Anonymous 0 Comments

Just to pile on with what everyone else has said. I used to work at Tones Spices (a major spice company in the US). I can’t tell you how many times the labels and sometimes bottles changed on a line, but it was all the same product coming out of the same 1 ton bags. There were some premium brands that had their own spices, but most of it was all in the same.

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