How do store brands get so close to name brand?

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Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.

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Anonymous 0 Comments

Before all else. Thank you for asking this and asking it so thoroughly. I have wondered this for so long and you hit all the questions I had.

…bested. I have no idea how this works.

“Yeah.

So yeah, that’s a great question…”

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