Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.
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They (mostly) are just the same product. I’ve worked in multiple food packaging plants, and almost all of them just change the boxes when it’s time to do a change from one product to the other.
Pop tarts are a good example. They just change the box from the name brand to (whatever) supermarket name. There’s no change in product.
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