How do store brands get so close to name brand?

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Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.

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Anonymous 0 Comments

So years ago I worked in a pizza crust factory, like for when you want to make you own but not the crust you buy a boboli. Anyways, it was then that I started assuming that the vast majority of products are the same with different labels. I’m sure there are still many brands that are unique or original but I would take these bagged crusts, all from the same line, and just put them into different boxes. The doughs were different as whole wheat, gluten free, regular but after that it was just whether it was great value or boboli, kinda figured it all along growing up poor and never noticing the difference when I did get name brand but this just solidified it. Whether it’s clothes, goods, food, it can be fairly easy to just Google and see that the manufacturer is the same or the lab is or whatever, like the kylie Jenner lip kit was the same as the version 50% cheaper..we just love to buy status even with something as silly as our sustenance. Just my two cents

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