Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.
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Big box stores typically require name brands to provide their recipes as part of a contract to shelf their brand along with their own store brand. The name brands may try to keep the recipes a secret, but the store brands often reverse engineer the recipes to create their own versions. Food scientists often use a combination of scientific techniques and taste testing to develop new products and optimize existing ones. This can involve analyzing the chemical composition of the ingredients, running sensory tests to determine the ideal flavor profile, and running shelf life and stability tests to ensure the product is safe and has a long shelf life.
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