Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.
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A lot of the time it’s literally the same product with a different label. There’s nothing to force. The store gets a cut on the sale, and the “name brand” gets to reach more cost conscious consumers they normally wouldn’t without devaluing their own brand. It’s a win-win from their perspective.
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