Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.
In: 45
Just an interesting tangent note to some of the explanations above:
I grew up in the USA, but now live in Canada, and here in Canada I’ve always been impressed with the Loblaw’s grocery store chain store brand called,
“Presidents Choice”.
Loblaw’s does have chefs/food scientists that actively try to enhance and improve upon the formulation of name-brand foods, and create a new unique product that is actually higher quality (using higher quality ingredients) and sometimes (often enough!) at a lower cost than the name brand!
They also strive to use products produced by Canadian farmers as much as possible.
Having tried a lot of President’s choice items over the years I have to say many times they do exceed actual name brand quality, and have some amazing tasting products that you can’t get outside of Canada.
So ya: I’ve always been pretty impressed with most President’s Choice items.
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ALSO:
I vaguely remember hearing that Costco sometimes tries to do the same with some of the “Kirkland” branded items… ? But don’t quote me on that as I’m not too familiar with how Costco handles the Kirkland brand quality/formulations, but maybe someone else here will know.
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