Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.
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Its generally made by one of the name brands just with a slight tweak then relabeled
Stores can’t afford to each have their own cheese production and pasta production and peanut butter production and soda production. Its far more cost effective to license someone’s existing peanut butter production lines to make store brands
If you’re Jif and the Walmart will pay you $1.25 per jar of peanut butter, what do you care if two thirds of them are labeled Great Value and sold for $2 vs $3 for Jif? You’re selling more peanut butter and making more money for only a little increased complexity
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