Do they have food scientists just guessing and checking with taste testers? Or do they know the exact recipe somehow and just tweak it to avoid lawsuits? Or do big box stores require name brands to hand over their recipes as part of a contract to shelf their brand along with their own store brand? Do the name brands try to keep it a secret but they keep getting bested? I have no idea how this works.
In: 45
So years ago I worked in a pizza crust factory, like for when you want to make you own but not the crust you buy a boboli. Anyways, it was then that I started assuming that the vast majority of products are the same with different labels. I’m sure there are still many brands that are unique or original but I would take these bagged crusts, all from the same line, and just put them into different boxes. The doughs were different as whole wheat, gluten free, regular but after that it was just whether it was great value or boboli, kinda figured it all along growing up poor and never noticing the difference when I did get name brand but this just solidified it. Whether it’s clothes, goods, food, it can be fairly easy to just Google and see that the manufacturer is the same or the lab is or whatever, like the kylie Jenner lip kit was the same as the version 50% cheaper..we just love to buy status even with something as silly as our sustenance. Just my two cents
So years ago I worked in a pizza crust factory, like for when you want to make you own but not the crust you buy a boboli. Anyways, it was then that I started assuming that the vast majority of products are the same with different labels. I’m sure there are still many brands that are unique or original but I would take these bagged crusts, all from the same line, and just put them into different boxes. The doughs were different as whole wheat, gluten free, regular but after that it was just whether it was great value or boboli, kinda figured it all along growing up poor and never noticing the difference when I did get name brand but this just solidified it. Whether it’s clothes, goods, food, it can be fairly easy to just Google and see that the manufacturer is the same or the lab is or whatever, like the kylie Jenner lip kit was the same as the version 50% cheaper..we just love to buy status even with something as silly as our sustenance. Just my two cents
It varies, but this is one way things are done.
I am General Mills, and I sell Cheerios for $4 a box. Many people love and trust my brand, and I make the cereal in a factory. Most of my potential customers can afford the $4 a box, and I make a nice margin. Not everyone can afford it, but I still want their money and don’t want to diminish my brand or profit margins on Cheerios.
So what do I do? I manufacture nearly the same cereal, in the same factory, but with slightly cheaper and less quality ingredients. I work out a deal with the supermarket chains to have a store label for it. I sell it for cheaper, but I have saved money on ingredients, marketing, and branding. This allows me to get the money from the people who can’t afford the $4 box, and my main brand stays intact.
They (mostly) are just the same product. I’ve worked in multiple food packaging plants, and almost all of them just change the boxes when it’s time to do a change from one product to the other.
Pop tarts are a good example. They just change the box from the name brand to (whatever) supermarket name. There’s no change in product.
They (mostly) are just the same product. I’ve worked in multiple food packaging plants, and almost all of them just change the boxes when it’s time to do a change from one product to the other.
Pop tarts are a good example. They just change the box from the name brand to (whatever) supermarket name. There’s no change in product.
It varies, but this is one way things are done.
I am General Mills, and I sell Cheerios for $4 a box. Many people love and trust my brand, and I make the cereal in a factory. Most of my potential customers can afford the $4 a box, and I make a nice margin. Not everyone can afford it, but I still want their money and don’t want to diminish my brand or profit margins on Cheerios.
So what do I do? I manufacture nearly the same cereal, in the same factory, but with slightly cheaper and less quality ingredients. I work out a deal with the supermarket chains to have a store label for it. I sell it for cheaper, but I have saved money on ingredients, marketing, and branding. This allows me to get the money from the people who can’t afford the $4 box, and my main brand stays intact.
Before all else. Thank you for asking this and asking it so thoroughly. I have wondered this for so long and you hit all the questions I had.
…bested. I have no idea how this works.
“Yeah.
So yeah, that’s a great question…”
They’re factory seconds for name brands. You’re Campbell’s or Progresso, and you’ve got some product which doesn’t meet your quality control standards. Do you throw it away, or do you doctor it to make it palatable, and sell it to a bunch of grocery stores for them to stick their own label on?
They’re factory seconds for name brands. You’re Campbell’s or Progresso, and you’ve got some product which doesn’t meet your quality control standards. Do you throw it away, or do you doctor it to make it palatable, and sell it to a bunch of grocery stores for them to stick their own label on?
Before all else. Thank you for asking this and asking it so thoroughly. I have wondered this for so long and you hit all the questions I had.
…bested. I have no idea how this works.
“Yeah.
So yeah, that’s a great question…”
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